Craig is one of the few people I’ve seen who just “get it,” and is great at teaching it. He knows how to make deep ideas appeal to a large number of people, which is something that very few people can do. If you love ideas, and want to learn to write, Craig is your guy.

DAN KOE, Creator & Writer With 3M+ Followers

An Audience Is A Byproduct Of Content People Love

You can write well and still have nobody read it.

Why?

Because AI can write “perfect” writing now.

No spelling errors, near-perfect structures, not a single sentence of fluff…

And still nobody cares about reading it.

Human beings want human writing.

They follow you because they believe you can help them change their life.

That means writing about ideas you genuinely care about, in a way other people care about too.

If any of these sound familiar, keep reading:

• You have too many interests and all the advice online says to pick one niche.
• You sit down to write and stare at a blank page.
• The actual writing takes forever and never sounds right.
• You can’t understand why one post does well and the next gets 87 views.
• You’ve abandoned your Substack because you were stuck in beginner’s hell (0-1k subscribers) with no way out.
• You’ve bought writing courses before and they didn’t work.

The Profound Writer V2 is a long-form and short-form content system for idea-driven writers. One newsletter per week, with 1-2 short-form posts per day, about your genuine interests. And V2 comes with a custom AI that knows every module.

How I Grew An 83,000+ Audience In 18 Months

I started writing online in May 2025 as a complete beginner with zero subscribers.

18 months later I have an 83,000+ audience across Substack and YouTube, 2.6M+ reads on Substack, became a Substack Bestseller in 4 months with 11 long-form posts, and now write full-time.

Go and check my Substack and YouTube right now. Every post I have ever written is there, going back to May 2025.

Philosophy. Psychology. Learning science. Reading. Writing. Ideas I genuinely care about. Not a single post about how to start writing until people started asking me how I did it myself.

Most people selling audience growth courses only ever talk about audience growth in their content. They write content about content.

It’s circular reasoning.

And it means the system they’re selling was never built for someone who wants to write about philosophy, psychology, learning, or any deep idea that doesn’t fit neatly into “how to grow on social media.”

That’s why I built The Profound Writer.

When I started writing online, Craig had just a few hundred subs. I watched him grow and grow into the thousands while I felt stuck, so I wrote to him for advice, with low expectations. But he overdelivered, he shared everything he could, and as I applied it my own numbers took off. If you want to grow an audience through writing, you're in the right place.

Conquer, Substack Bestseller With 25k+ Subs

The Profound Writing System

The system runs on one core principle.

You don’t have to choose between writing for yourself or chasing virality.

There’s an intersection between what people are already searching for (topics with proven demand) and what you genuinely want to write about.

This is what I call finding the intersection between validation and interest.

Your job is to find that intersection every week. Then, you position your own ideas, perspectives, and interests under those validated topics.

You can write about philosophy one week and psychology the next. Whatever you’re learning about, you can write about it.

Here’s what that looks like in practice:

• You don’t pick a niche. You map all your interests into one system (your own web of knowledge) that gets stronger and more unique the more interests you add.
• You don’t stare at a blank page. Every week you choose a topic, check it against a proven validation process, and build an outline from one of four frameworks.
• You don’t write the whole newsletter in one sitting. You write one section per day (hook, key points, action steps). 1-2 hours a day, one newsletter per week. The title and packaging come last.
• You don’t guess what’s working. You diagnose your specific bottleneck (hook, body, or CTA) and fix the one thing that’s actually limiting your growth.
• You don’t let AI write for you. The AI built into this course is a thinking partner, not a ghostwriter. You write by hand. That’s how the skill gets built.

This is the system I follow every morning when I write my own content. I built it across 90+ newsletters and 18 months of writing every single day.

This Is A Course You Can Talk To

The Profound Writing System (18 modules across 6 sections)

Every module is 5-10 minutes of reading and 20-60 minutes of action steps. In your first session, you’ll map your interests and start a list of topics to write about.

Your first few newsletters will take longer. Follow the routine as written for the first 1-3 months, then adjust it to your life.

• Know exactly what to write about every week. Map all your interests into one system and position your ideas under topics people are proven to click on.
• Go from blank page to finished outline in one session. Pick from four proven outline frameworks, with my personal newsletters as examples.
• Write one newsletter per week without it consuming your life. One section per day, following the same process every time.
• Write 1-2 short-form posts every day. Pull short-form posts directly from your newsletter.
• Find your specific bottleneck and fix it. Diagnose whether your hook, body, or CTA is the weak point.

A Custom AI That Knows Every Module - Value: $800

Talk to the course at any step. Brainstorm, outline, stress-test your ideas, or ask it to explain something about how I personally write.

Bring it your own outline or draft and ask how a lesson applies to it. Ask why something works, then rewrite it yourself. It asks you the questions I would ask if I were sitting beside you. It doesn’t write for you.

This is the equivalent of having me guide you through the process, without paying $800-$1,500/month for 1-on-1 coaching.

Every Future Version Of The Course, At No Extra Charge - Value: $297

Every future version, module, lesson, and update goes to everyone already enrolled, automatically, for as long as the course exists.

Sections 1-3 available now, a new section every week, full course complete by Nov 29.

8 Bonuses

1) Long-Form Swipe File - $74

My 5 best newsletters broken down from title to sign-off, plus my best titles and 17 fill-in title structures.

2) Short-Form Swipe File - $37

My 20 best Substack notes, each with a fill-in template and why it works.

3) My Personal Newsletter SOP - $47

My actual 5-step production process, from topic to publish.

4) Module Cheat Sheets, 4 Writing Checklists, And The Writing Mechanisms Guide - $121

One page per tool (the four writing checklists: hook, key points, action steps, close; released with Sections 4-6).

5) 4 Templates - $58

Outline, idea capture, daily + weekly writing routine, content calendar.

6) 3 AI Prompts - $81

Research + outline, stress testing, and content breakdown.

7) Rewrite Drills For Long-Form And Short-Form - $54

Break down a piece of writing into its mechanisms, then rewrite it with your own topic.

8) Lifetime Access To My Substack Paid Tier - $56

Every paid newsletter I’ve published and publish in the future, for as long as I run my paid tier.

---

Total Value: $1,625+

Launch Price: $75 until Nov 22. $97 until Nov 29.

Price from Nov 30: $150

That’s the price of a steak dinner for a writing system you’ll have for life.

---

Start Writing Today

You don’t need a niche. You don’t need an audience before you start.

An audience is a byproduct of content people love.

Content is the foundation of every opportunity I’ve had since I started writing online in May 2025.

The Profound Writer is the system behind it: my process, the lessons, and a custom AI that knows every module.

Bring the interests you already have. In your first session, you’ll map them and start a list of topics to write about. Then write your first newsletter, one section per day.

If you're serious about learning to write great content that people actually love to read, I'll see you inside.